Lief Anya Schneider


Schneider co-founded SBC London with a former colleague in 2011, with a view to providing a service to clients who required serious, "thinking", valuable reputation management. SBC has since gone from strength to strength, becoming a respected City of London advisory. 

Schneider has a strong track record of helping firms and organisations increase market and mind share, drive new business and expand their reputation capital. 

She works closely with leaders and their in-house communications teams to deliver effective communications and reputation strategy.

She has worked with over 1,000 senior leaders in a career spanning Weber Shandwick, Fleishman Hillard, MediaLink and SBC London.

She has a graduate diploma in Law from the London College of Law.

Schneider is a regular media commentator on issues surrounding corporate communications and reputation, having been featured in among others, the BBC, The Daily Telegraph, The Times, The Independent and The Daily Mail.